New Ford Bronco Price in the US
A new Ford Bronco in the US typically lists for $47,999–$60,895, with a median asking price of $53,512 across 30,087 active US dealer listings (as of 2026-10-18). The cheapest one listed right now is $31,485, a 2026 Sport BIG Bend in Mountain Home, ID — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $47,999 – $60,895
- Median
- $53,512
- Cheapest 5%
- under $42,920
- Cheapest listed now
- $31,485
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$31,4852026 Ford Bronco Sport BIG Bend0 mi · Mountain Home, ID · Mountain Home Ford LincolnView listing → -
$32,0382026 Ford Bronco Sport BIG Bend0 mi · Cuyahoga Falls, OH · Spitzer Ford Cuyahoga Falls · +20 more like it hereView listing → -
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$33,4982026 Ford Bronco Sport BIG Bend0 mi · Cuyahoga Falls, OH · Spitzer Ford Cuyahoga FallsView listing → -
$33,7632026 Ford Bronco Sport BIG Bend0 mi · Port Jefferson Station, NY · Ramp Motors Inc · +1 more like it hereView listing → -
$33,8382026 Ford Bronco Sport BIG Bend0 mi · Mentor, OH · Classic Ford · +2 more like it hereView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Ford Bronco asks $47,999–$60,895. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new Ford Bronco cost?
A new Ford Bronco in the US typically lists for $47,999 to $60,895, with a median asking price of $53,512 across 30,087 active US dealer listings. Nine in ten are priced between $42,920 and $84,023 (as of 2026-10-18, source: UnderMarket Cars).
Is $54,000 a good price for a new Ford Bronco?
That sits at about the market median ($53,512) for a new Ford Bronco. Under $47,999 puts you in the cheapest quarter of active US listings and under $42,920 in the cheapest 5%; above $84,023 is the priciest 5% (as of 2026-10-18).
What is the cheapest new Ford Bronco for sale right now?
$31,485 — a 2026 Ford Bronco Sport BIG Bend in Mountain Home, ID, $22,027 under the median (as of 2026-10-18).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Ford Bronco page is regenerated from it when it is requested. The figures on this page are from 2026-10-18.
Explore more
Prices updated 2026-10-18. Data covers active dealer listings across the USA.