New Ford Bronco Price in the US
A new Ford Bronco in the US typically lists for $48,501–$62,340, with a median asking price of $54,466 across 18,531 active US dealer listings (as of 2026-09-01). The cheapest one listed right now is $30,519, a 2026 Big Bend in Kenner, LA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $48,501 – $62,340
- Median
- $54,466
- Cheapest 5%
- under $43,073
- Cheapest listed now
- $30,519
Browse by model year
cheapest per yearCheapest 10 listed right now
ranked by price-
$31,3342026 Ford Bronco Sport Big Bend0 mi · Warner Robins, GA · Five Star Ford LincolnView listing → -
$33,8402026 Ford Bronco Sport Big Bend0 mi · Ocala, FL · Gary Yeomans Ford Ocala VillagesView listing → -
$33,8402026 Ford Bronco Sport Big Bend0 mi · Ocala, FL · Gary Yeomans Ford Ocala VillagesView listing → -
$34,3302026 Ford Bronco Sport Bronco SPT0 mi · Columbia, PA · Chapman Ford ColumbiaView listing → -
$34,5652026 Ford Bronco Sport Utility0 mi · Atlanta, GA · Jim Ellis Ford Sandy SpringsView listing →
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$35,7592026 Ford Bronco Sport Big Bend0 mi · Anchorage, AK · Kendall Volkswagen Of AnchorageView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Ford Bronco asks $48,501–$62,340. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new Ford Bronco cost?
A new Ford Bronco in the US typically lists for $48,501 to $62,340, with a median asking price of $54,466 across 18,531 active US dealer listings. Nine in ten are priced between $43,073 and $86,046 (as of 2026-09-01, source: UnderMarket Cars).
Is $54,000 a good price for a new Ford Bronco?
That sits at about the market median ($54,466) for a new Ford Bronco. Under $48,501 puts you in the cheapest quarter of active US listings and under $43,073 in the cheapest 5%; above $86,046 is the priciest 5% (as of 2026-09-01).
What is the cheapest new Ford Bronco for sale right now?
$30,519 — a 2026 Ford Bronco Big Bend in Kenner, LA, $23,947 under the median (as of 2026-09-01).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Ford Bronco price page at least twice a day. The data date shown on this page is 2026-09-01.
Explore more
Prices updated 2026-09-01. Data covers active dealer listings across the USA.