New 2024 Ford Bronco Price in the US
A new 2024 Ford Bronco in the US typically lists for $52,923–$64,643, with a median asking price of $59,782 across 31 active US dealer listings (as of 2026-09-01). The cheapest one listed right now is $38,348, a 2024 Big Bend in Paynesville, MN — below 95% of the market, so expect an older model year, a base trim or high mileage.
Browse by model year
cheapest per yearCheapest 10 listed right now
ranked by price-
-
-
$43,6502024 Ford Bronco Outer Banks0 mi · Sidney, MT · Eagle Country Ford IncorporatedView listing → -
$44,9902024 Ford Bronco Outer Banks5 mi · Green Brook, NJ · Liccardi Chrysler Dodge RamView listing → -
-
$50,9822024 Ford Bronco Outer Banks78 mi · Thief River Falls, MN · Neighbors Ford of Thief River FallsView listing → -
$53,5542024 Ford Bronco Outer Banks6 mi · Leavenworth, KS · Morris Smith Ford of LeavenworthView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Ford Bronco asks $52,923–$64,643. Cars this far under usually carry an older model year, a base trim or high mileage.
Deals on the map
10 pinnedFAQ
How much does a new 2024 Ford Bronco cost?
A new 2024 Ford Bronco in the US typically lists for $52,923 to $64,643, with a median asking price of $59,782 across 31 active US dealer listings. Nine in ten are priced between $43,323 and $86,080 (as of 2026-09-01, source: UnderMarket Cars).
Is $60,000 a good price for a new 2024 Ford Bronco?
That sits at about the market median ($59,782) for a new 2024 Ford Bronco. Under $52,923 puts you in the cheapest quarter of active US listings and under $43,323 in the cheapest 5%; above $86,080 is the priciest 5% (as of 2026-09-01).
What is the cheapest new 2024 Ford Bronco for sale right now?
$38,348 — a 2024 Ford Bronco Big Bend in Paynesville, MN, $21,434 under the median (as of 2026-09-01).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2024 Ford Bronco price page at least twice a day. The data date shown on this page is 2026-09-01.
Why is a brand-new 2024 Ford Bronco still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
Explore more
Prices updated 2026-09-01. Data covers active dealer listings across the USA.