New 2024 Ford F-150 Price in the US
A new 2024 Ford F-150 in the US typically lists for $53,870–$66,771, with a median asking price of $57,035 across 46 active US dealer listings (as of 2026-10-19). The cheapest one listed right now is $40,995, a 2024 XL in Portsmouth, NH — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $53,870 – $66,771
- Median
- $57,035
- Cheapest 5%
- under $44,949
- Cheapest listed now
- $40,995
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$44,8552024 Ford F-150 XL24 mi · Susanville, CA · Susanville Auto Center · +5 more like it hereView listing →
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$48,9952024 Ford F-150 XLT88 mi · St. Helena, CA · Sager Ford · +1 more like it hereView listing →
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Ford F-150 asks $53,870–$66,771. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2024 Ford F-150 cost?
A new 2024 Ford F-150 in the US typically lists for $53,870 to $66,771, with a median asking price of $57,035 across 46 active US dealer listings. Nine in ten are priced between $44,949 and $84,411 (as of 2026-10-19, source: UnderMarket Cars).
Is $57,000 a good price for a new 2024 Ford F-150?
That sits at about the market median ($57,035) for a new 2024 Ford F-150. Under $53,870 puts you in the cheapest quarter of active US listings and under $44,949 in the cheapest 5%; above $84,411 is the priciest 5% (as of 2026-10-19).
What is the cheapest new 2024 Ford F-150 for sale right now?
$40,995 — a 2024 Ford F-150 XL in Portsmouth, NH, $16,040 under the median (as of 2026-10-19).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2024 Ford F-150 page is regenerated from it when it is requested. The figures on this page are from 2026-10-19.
Why is a brand-new 2024 Ford F-150 still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-10-19. Data covers active dealer listings across the USA.