Live US dealer listings Median-priced benchmark Updated 2026-10-19
Market price · New Kia Sportage 28,111 listings tracked

New Kia Sportage Price in the US

A new Kia Sportage in the US typically lists for $32,835–$38,471, with a median asking price of $35,087 across 28,111 active US dealer listings (as of 2026-10-19). The cheapest one listed right now is $22,998, a 2025 LX in Santa Maria, CA — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.

New Kia Sportage · asking prices28,111 listings
$30k$44k
Typical range
$32,835 – $38,471
Median
$35,087
Cheapest 5%
under $30,485
Cheapest listed now
$22,998

Browse by model year

typical price per year

Cheapest 10 listed right now

ranked by price
  1. 2025 Kia Sportage
    $22,998
    2025 Kia Sportage LX
    0 mi · Santa Maria, CA · Honda of Santa Maria
    View listing →
  2. 2027 Kia Sportage
    $25,495
    2027 Kia Sportage LX
    10 mi · Libertyville, IL · Liberty Auto Plaza New
    View listing →
  3. 2027 Kia Sportage
    $25,495
    2027 Kia Sportage LX
    10 mi · Libertyville, IL · Liberty Kia
    View listing →
  4. 2027 Kia Sportage
    $25,695
    2027 Kia Sportage LX
    10 mi · Libertyville, IL · Liberty Auto Plaza New · +1 more like it here
    View listing →
  5. $26,241
    2026 Kia Sportage LX
    5 mi · Miami Lakes, FL · Miami Lakes Kia · +16 more like it here
    View listing →
  6. $26,303
    2026 Kia Sportage EX
    0 mi · Victoria, TX · Victory Buick GMC
    View listing →
  7. 2027 Kia Sportage
    $26,313
    2027 Kia Sportage LX
    10 mi · Libertyville, IL · Liberty Auto Plaza · +12 more like it here
    View listing →
  8. 2027 Kia Sportage
    $26,568
    2027 Kia Sportage LX
    10 mi · Libertyville, IL · Liberty Auto Plaza · +1 more like it here
    View listing →
  9. 2026 Kia Sportage
    $26,569
    2026 Kia Sportage LX
    17 mi · Beech Island, SC · Stokes Hodges Kia · +3 more like it here
    View listing →
  10. 2026 Kia Sportage
    $26,969
    2026 Kia Sportage LX
    5 mi · Miami Lakes, FL · Miami Lakes Kia
    View listing →

These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Kia Sportage asks $32,835–$38,471. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.

FAQ

How much does a new Kia Sportage cost?

A new Kia Sportage in the US typically lists for $32,835 to $38,471, with a median asking price of $35,087 across 28,111 active US dealer listings. Nine in ten are priced between $30,485 and $43,017 (as of 2026-10-19, source: UnderMarket Cars).

Is $35,000 a good price for a new Kia Sportage?

That sits at about the market median ($35,087) for a new Kia Sportage. Under $32,835 puts you in the cheapest quarter of active US listings and under $30,485 in the cheapest 5%; above $43,017 is the priciest 5% (as of 2026-10-19).

What is the cheapest new Kia Sportage for sale right now?

$22,998 — a 2025 Kia Sportage LX in Santa Maria, CA, $12,089 under the median (as of 2026-10-19).

Are these MSRP or real asking prices?

Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.

How often are prices updated?

The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Kia Sportage page is regenerated from it when it is requested. The figures on this page are from 2026-10-19.

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Prices updated 2026-10-19. Data covers active dealer listings across the USA.