New Kia Soul Price in the US
A new Kia Soul in the US typically lists for $22,148–$24,440, with a median asking price of $22,770 across 7 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $20,355, a 2025 LX S in Laurel, MD — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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$22,1852025 Kia Soul LX S14 mi · Mount Hope, WV · Friendship Kia of Beckley · +1 more like it hereView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Kia Soul asks $22,148–$24,440. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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6 pinnedFAQ
How much does a new Kia Soul cost?
A new Kia Soul in the US typically lists for $22,148 to $24,440, with a median asking price of $22,770 across 7 active US dealer listings. Nine in ten are priced between $20,882 and $25,954 (as of 2026-10-17, source: UnderMarket Cars).
Is $23,000 a good price for a new Kia Soul?
That sits at about the market median ($22,770) for a new Kia Soul. Under $22,148 puts you in the cheapest quarter of active US listings and under $20,882 in the cheapest 5%; above $25,954 is the priciest 5% (as of 2026-10-17).
What is the cheapest new Kia Soul for sale right now?
$20,355 — a 2025 Kia Soul LX S in Laurel, MD, $2,415 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Kia Soul page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.