New 2024 Land Rover Defender Price in the US
A new 2024 Land Rover Defender in the US typically lists for $85,155–$96,874, with a median asking price of $96,223 across 5 active US dealer listings (as of 2026-10-13). The cheapest one listed right now is $73,309, a 2024 110 S in Englishtown, NJ — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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typical price per yearCheapest 5 listed right now
ranked by price-
$73,3092024 Land Rover Defender 110 S1 mi · Englishtown, NJ · Jaguar Land Rover MarlboroView listing → -
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$96,8742024 Land Rover Defender 110 S5 mi · Thousand Oaks, CA · Land Rover Thousand OaksView listing → -
$105,1552024 Land Rover Defender 90 Carpathian Edition7 mi · Rochester, NY · Land Rover RochesterView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Land Rover Defender asks $85,155–$96,874. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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5 pinnedFAQ
How much does a new 2024 Land Rover Defender cost?
A new 2024 Land Rover Defender in the US typically lists for $85,155 to $96,874, with a median asking price of $96,223 across 5 active US dealer listings. Nine in ten are priced between $75,678 and $103,499 (as of 2026-10-13, source: UnderMarket Cars).
Is $96,000 a good price for a new 2024 Land Rover Defender?
That sits at about the market median ($96,223) for a new 2024 Land Rover Defender. Under $85,155 puts you in the cheapest quarter of active US listings and under $75,678 in the cheapest 5%; above $103,499 is the priciest 5% (as of 2026-10-13).
What is the cheapest new 2024 Land Rover Defender for sale right now?
$73,309 — a 2024 Land Rover Defender 110 S in Englishtown, NJ, $22,914 under the median (as of 2026-10-13).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2024 Land Rover Defender page is regenerated from it when it is requested. The figures on this page are from 2026-10-13.
Why is a brand-new 2024 Land Rover Defender still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-10-13. Data covers active dealer listings across the USA.