New 2024 Land Rover Defender Price in the US
A new 2024 Land Rover Defender in the US typically lists for $111,081–$117,498, with a median asking price of $116,048 across 3 active US dealer listings (as of 2026-09-03). The cheapest one listed right now is $106,113, a 2024 110 Se in Rochester, NY — below 95% of the market, so expect an older model year, a base trim or high mileage.
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$106,1132024 Land Rover Defender 110 Se10 mi · Rochester, NY · Land Rover RochesterView listing → -
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$118,9482024 Land Rover Defender 90 Carpathian Edition7 mi · Rochester, NY · Piehler Land Rover JaguarView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Land Rover Defender asks $111,081–$117,498. Cars this far under usually carry an older model year, a base trim or high mileage.
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3 pinnedFAQ
How much does a new 2024 Land Rover Defender cost?
A new 2024 Land Rover Defender in the US typically lists for $111,081 to $117,498, with a median asking price of $116,048 across 3 active US dealer listings. Nine in ten are priced between $107,107 and $118,658 (as of 2026-09-03, source: UnderMarket Cars).
Is $116,000 a good price for a new 2024 Land Rover Defender?
That sits at about the market median ($116,048) for a new 2024 Land Rover Defender. Under $111,081 puts you in the cheapest quarter of active US listings and under $107,107 in the cheapest 5%; above $118,658 is the priciest 5% (as of 2026-09-03).
What is the cheapest new 2024 Land Rover Defender for sale right now?
$106,113 — a 2024 Land Rover Defender 110 Se in Rochester, NY, $9,935 under the median (as of 2026-09-03).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2024 Land Rover Defender price page at least twice a day. The data date shown on this page is 2026-09-03.
Why is a brand-new 2024 Land Rover Defender still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-09-03. Data covers active dealer listings across the USA.