New 2026 Subaru Impreza Price in the US
A new 2026 Subaru Impreza in the US typically lists for $28,708–$31,050, with a median asking price of $29,964 across 2,029 active US dealer listings (as of 2026-09-01). The cheapest one listed right now is $23,000, a 2026 RS in Marietta, GA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $28,708 – $31,050
- Median
- $29,964
- Cheapest 5%
- under $27,063
- Cheapest listed now
- $23,000
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cheapest per yearCheapest 10 listed right now
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Subaru Impreza asks $28,708–$31,050. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new 2026 Subaru Impreza cost?
A new 2026 Subaru Impreza in the US typically lists for $28,708 to $31,050, with a median asking price of $29,964 across 2,029 active US dealer listings. Nine in ten are priced between $27,063 and $33,732 (as of 2026-09-01, source: UnderMarket Cars).
Is $30,000 a good price for a new 2026 Subaru Impreza?
That sits at about the market median ($29,964) for a new 2026 Subaru Impreza. Under $28,708 puts you in the cheapest quarter of active US listings and under $27,063 in the cheapest 5%; above $33,732 is the priciest 5% (as of 2026-09-01).
What is the cheapest new 2026 Subaru Impreza for sale right now?
$23,000 — a 2026 Subaru Impreza RS in Marietta, GA, $6,964 under the median (as of 2026-09-01).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2026 Subaru Impreza price page at least twice a day. The data date shown on this page is 2026-09-01.
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Prices updated 2026-09-01. Data covers active dealer listings across the USA.