New 2026 Subaru Impreza Price in the US
A new 2026 Subaru Impreza in the US typically lists for $28,748–$31,138, with a median asking price of $30,102 across 2,016 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $22,500, a 2026 RS in Marietta, GA — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $28,748 – $31,138
- Median
- $30,102
- Cheapest 5%
- under $27,192
- Cheapest listed now
- $22,500
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$23,9652026 Subaru Impreza Sport10 mi · Braintree, MA · Quirk Works Subaru · +3 more like it hereView listing → -
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$25,2582026 Subaru Impreza Sport0 mi · Oakland, CA · Downtown Toyota-Subaru of OaklandView listing →
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$25,3852026 Subaru Impreza Sport1 mi · White River Junction, VT · White River SubaruView listing → -
$25,6002026 Subaru Impreza Sport5 mi · Mendon, MA · Imperial Ford · +8 more like it hereView listing →
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Subaru Impreza asks $28,748–$31,138. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2026 Subaru Impreza cost?
A new 2026 Subaru Impreza in the US typically lists for $28,748 to $31,138, with a median asking price of $30,102 across 2,016 active US dealer listings. Nine in ten are priced between $27,192 and $33,846 (as of 2026-10-17, source: UnderMarket Cars).
Is $30,000 a good price for a new 2026 Subaru Impreza?
That sits at about the market median ($30,102) for a new 2026 Subaru Impreza. Under $28,748 puts you in the cheapest quarter of active US listings and under $27,192 in the cheapest 5%; above $33,846 is the priciest 5% (as of 2026-10-17).
What is the cheapest new 2026 Subaru Impreza for sale right now?
$22,500 — a 2026 Subaru Impreza RS in Marietta, GA, $7,602 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2026 Subaru Impreza page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.