New Kia Soul Price in the US
A new Kia Soul in the US typically lists for $21,049–$24,927, with a median asking price of $22,959 across 6 active US dealer listings (as of 2026-09-03). The cheapest one listed right now is $20,355, a 2025 LX S in Laurel, MD — below 95% of the market, so expect an older model year, a base trim or high mileage.
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Kia Soul asks $21,049–$24,927. Cars this far under usually carry an older model year, a base trim or high mileage.
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6 pinnedFAQ
How much does a new Kia Soul cost?
A new Kia Soul in the US typically lists for $21,049 to $24,927, with a median asking price of $22,959 across 6 active US dealer listings. Nine in ten are priced between $20,516 and $26,518 (as of 2026-09-03, source: UnderMarket Cars).
Is $23,000 a good price for a new Kia Soul?
That sits at about the market median ($22,959) for a new Kia Soul. Under $21,049 puts you in the cheapest quarter of active US listings and under $20,516 in the cheapest 5%; above $26,518 is the priciest 5% (as of 2026-09-03).
What is the cheapest new Kia Soul for sale right now?
$20,355 — a 2025 Kia Soul LX S in Laurel, MD, $2,604 under the median (as of 2026-09-03).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Kia Soul price page at least twice a day. The data date shown on this page is 2026-09-03.
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Prices updated 2026-09-03. Data covers active dealer listings across the USA.