New Subaru BRZ Price in the US
A new Subaru BRZ in the US typically lists for $38,125–$40,617, with a median asking price of $39,074 across 278 active US dealer listings (as of 2026-09-01). The cheapest one listed right now is $34,511, a 2026 Limited in Braintree, MA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $38,125 – $40,617
- Median
- $39,074
- Cheapest 5%
- under $36,560
- Cheapest listed now
- $34,511
Cheapest 10 listed right now
ranked by price
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Subaru BRZ asks $38,125–$40,617. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new Subaru BRZ cost?
A new Subaru BRZ in the US typically lists for $38,125 to $40,617, with a median asking price of $39,074 across 278 active US dealer listings. Nine in ten are priced between $36,560 and $41,646 (as of 2026-09-01, source: UnderMarket Cars).
Is $39,000 a good price for a new Subaru BRZ?
That sits at about the market median ($39,074) for a new Subaru BRZ. Under $38,125 puts you in the cheapest quarter of active US listings and under $36,560 in the cheapest 5%; above $41,646 is the priciest 5% (as of 2026-09-01).
What is the cheapest new Subaru BRZ for sale right now?
$34,511 — a 2026 Subaru BRZ Limited in Braintree, MA, $4,563 under the median (as of 2026-09-01).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Subaru BRZ price page at least twice a day. The data date shown on this page is 2026-09-01.
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Prices updated 2026-09-01. Data covers active dealer listings across the USA.