New Subaru BRZ Price in the US
A new Subaru BRZ in the US typically lists for $38,293–$40,460, with a median asking price of $39,082 across 415 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $33,988, a 2024 Limited in Chico, CA — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $38,293 – $40,460
- Median
- $39,082
- Cheapest 5%
- under $36,431
- Cheapest listed now
- $33,988
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
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$34,5112026 Subaru BRZ Limited11 mi · Braintree, MA · Quirk Works Subaru · +3 more like it hereView listing → -
$35,6302026 Subaru BRZ Limited1 mi · Burlington, VT · Burlington Subaru · +1 more like it hereView listing →
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$36,0852026 Subaru BRZ Limited1 mi · Burlington, VT · Burlington Subaru · +2 more like it hereView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Subaru BRZ asks $38,293–$40,460. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new Subaru BRZ cost?
A new Subaru BRZ in the US typically lists for $38,293 to $40,460, with a median asking price of $39,082 across 415 active US dealer listings. Nine in ten are priced between $36,431 and $41,453 (as of 2026-10-17, source: UnderMarket Cars).
Is $39,000 a good price for a new Subaru BRZ?
That sits at about the market median ($39,082) for a new Subaru BRZ. Under $38,293 puts you in the cheapest quarter of active US listings and under $36,431 in the cheapest 5%; above $41,453 is the priciest 5% (as of 2026-10-17).
What is the cheapest new Subaru BRZ for sale right now?
$33,988 — a 2024 Subaru BRZ Limited in Chico, CA, $5,094 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Subaru BRZ page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.