New 2026 Subaru BRZ Price in the US
A new 2026 Subaru BRZ in the US typically lists for $38,139–$40,724, with a median asking price of $39,082 across 259 active US dealer listings (as of 2026-10-18). The cheapest one listed right now is $35,125, a 2026 Limited in Fife, WA — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $38,139 – $40,724
- Median
- $39,082
- Cheapest 5%
- under $36,124
- Cheapest listed now
- $35,125
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$35,5112026 Subaru BRZ Limited12 mi · Braintree, MA · Quirk Works Subaru · +3 more like it hereView listing → -
$35,6302026 Subaru BRZ Limited1 mi · Burlington, VT · Burlington Subaru · +1 more like it hereView listing →
-
-
-
-
$36,0852026 Subaru BRZ Limited1 mi · Burlington, VT · Burlington Subaru · +2 more like it hereView listing →
-
-
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Subaru BRZ asks $38,139–$40,724. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
Deals on the map
10 pinnedFAQ
How much does a new 2026 Subaru BRZ cost?
A new 2026 Subaru BRZ in the US typically lists for $38,139 to $40,724, with a median asking price of $39,082 across 259 active US dealer listings. Nine in ten are priced between $36,124 and $41,589 (as of 2026-10-18, source: UnderMarket Cars).
Is $39,000 a good price for a new 2026 Subaru BRZ?
That sits at about the market median ($39,082) for a new 2026 Subaru BRZ. Under $38,139 puts you in the cheapest quarter of active US listings and under $36,124 in the cheapest 5%; above $41,589 is the priciest 5% (as of 2026-10-18).
What is the cheapest new 2026 Subaru BRZ for sale right now?
$35,125 — a 2026 Subaru BRZ Limited in Fife, WA, $3,957 under the median (as of 2026-10-18).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2026 Subaru BRZ page is regenerated from it when it is requested. The figures on this page are from 2026-10-18.
Explore more
Prices updated 2026-10-18. Data covers active dealer listings across the USA.