New 2027 Subaru BRZ Price in the US
A new 2027 Subaru BRZ in the US typically lists for $38,447–$40,015, with a median asking price of $39,017 across 141 active US dealer listings (as of 2026-10-15). The cheapest one listed right now is $35,486, a 2027 Limited in Fort Collins, CO — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $38,447 – $40,015
- Median
- $39,017
- Cheapest 5%
- under $37,693
- Cheapest listed now
- $35,486
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typical price per yearCheapest 10 listed right now
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$37,4922027 Subaru BRZ Limited0 mi · Jersey Village, TX · Superior Subaru of Houston · +2 more like it hereView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2027 Subaru BRZ asks $38,447–$40,015. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2027 Subaru BRZ cost?
A new 2027 Subaru BRZ in the US typically lists for $38,447 to $40,015, with a median asking price of $39,017 across 141 active US dealer listings. Nine in ten are priced between $37,693 and $41,297 (as of 2026-10-15, source: UnderMarket Cars).
Is $39,000 a good price for a new 2027 Subaru BRZ?
That sits at about the market median ($39,017) for a new 2027 Subaru BRZ. Under $38,447 puts you in the cheapest quarter of active US listings and under $37,693 in the cheapest 5%; above $41,297 is the priciest 5% (as of 2026-10-15).
What is the cheapest new 2027 Subaru BRZ for sale right now?
$35,486 — a 2027 Subaru BRZ Limited in Fort Collins, CO, $3,531 under the median (as of 2026-10-15).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2027 Subaru BRZ page is regenerated from it when it is requested. The figures on this page are from 2026-10-15.
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Prices updated 2026-10-15. Data covers active dealer listings across the USA.