Live US dealer listings Median-priced benchmark Updated 2026-10-16
Market price · New 2025 Toyota Highlander 30 listings tracked

New 2025 Toyota Highlander Price in the US

A new 2025 Toyota Highlander in the US typically lists for $48,802–$54,998, with a median asking price of $51,437 across 30 active US dealer listings (as of 2026-10-16). The cheapest one listed right now is $43,799, a 2025 LE XLE Limited in Orlando, FL — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.

Browse by model year

typical price per year

Cheapest 10 listed right now

ranked by price
  1. $43,799
    2025 Toyota Highlander LE XLE Limited
    12 mi · Orlando, FL · Super Auto 42
    View listing →
  2. 2025 Toyota Highlander
    $45,898
    2025 Toyota Highlander LE XLE Limited
    0 mi · Beaumont, TX · Doggett Toyota of Beaumont
    View listing →
  3. 2025 Toyota Highlander
    $46,545
    2025 Toyota Highlander LE XLE XSE
    0 mi · Manchester, CT · LynchToyota New · +1 more like it here
    View listing →
  4. $46,872
    2025 Toyota Highlander LE XLE Limited
    10 mi · Thomasville, GA · Thomasville Toyota
    View listing →
  5. 2025 Toyota Highlander
    $46,943
    2025 Toyota Highlander LE XLE XSE
    5 mi · Freehold, NJ · DCH Freehold Toyota Vin Solutions New
    View listing →
  6. 2025 Toyota Highlander
    $47,783
    2025 Toyota Highlander LE XLE XSE
    0 mi · Manchester, CT · LynchToyota New
    View listing →
  7. 2025 Toyota Highlander
    $48,313
    2025 Toyota Highlander LE XLE XSE
    10 mi · Kingston, MA · Sullivan Brothers Toyota Vin Solutions Only New
    View listing →
  8. 2025 Toyota Highlander
    $48,747
    2025 Toyota Highlander XLE Nightshade 25TH
    2 mi · Burlington, VT · ROI Motors · +8 more like it here
    View listing →
  9. 2025 Toyota Highlander
    $48,968
    2025 Toyota Highlander XLE Nightshade 25TH
    2 mi · Burlington, VT · ROI Motors
    View listing →
  10. 2025 Toyota Highlander
    $48,994
    2025 Toyota Highlander LE XLE XSE
    8 mi · Cedar Falls, IA · Dan Deery Toyota
    View listing →

These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2025 Toyota Highlander asks $48,802–$54,998. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.

FAQ

How much does a new 2025 Toyota Highlander cost?

A new 2025 Toyota Highlander in the US typically lists for $48,802 to $54,998, with a median asking price of $51,437 across 30 active US dealer listings. Nine in ten are priced between $46,189 and $58,243 (as of 2026-10-16, source: UnderMarket Cars).

Is $51,000 a good price for a new 2025 Toyota Highlander?

That sits at about the market median ($51,437) for a new 2025 Toyota Highlander. Under $48,802 puts you in the cheapest quarter of active US listings and under $46,189 in the cheapest 5%; above $58,243 is the priciest 5% (as of 2026-10-16).

What is the cheapest new 2025 Toyota Highlander for sale right now?

$43,799 — a 2025 Toyota Highlander LE XLE Limited in Orlando, FL, $7,638 under the median (as of 2026-10-16).

Are these MSRP or real asking prices?

Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.

How often are prices updated?

The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2025 Toyota Highlander page is regenerated from it when it is requested. The figures on this page are from 2026-10-16.

Why is a brand-new 2025 Toyota Highlander still for sale?

These are unsold leftover units from the 2025 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.

Explore more

Search with map & filters

Prices updated 2026-10-16. Data covers active dealer listings across the USA.