New Toyota Prius Price in the US
A new Toyota Prius in the US typically lists for $33,543–$38,850, with a median asking price of $36,264 across 1,125 active US dealer listings (as of 2026-09-02). The cheapest one listed right now is $28,755, a 2027 Le in Little Rock, AR — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $33,543 – $38,850
- Median
- $36,264
- Cheapest 5%
- under $30,520
- Cheapest listed now
- $28,755
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cheapest per yearCheapest 10 listed right now
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota Prius asks $33,543–$38,850. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new Toyota Prius cost?
A new Toyota Prius in the US typically lists for $33,543 to $38,850, with a median asking price of $36,264 across 1,125 active US dealer listings. Nine in ten are priced between $30,520 and $41,352 (as of 2026-09-02, source: UnderMarket Cars).
Is $36,000 a good price for a new Toyota Prius?
That sits at about the market median ($36,264) for a new Toyota Prius. Under $33,543 puts you in the cheapest quarter of active US listings and under $30,520 in the cheapest 5%; above $41,352 is the priciest 5% (as of 2026-09-02).
What is the cheapest new Toyota Prius for sale right now?
$28,755 — a 2027 Toyota Prius Le in Little Rock, AR, $7,509 under the median (as of 2026-09-02).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Toyota Prius price page at least twice a day. The data date shown on this page is 2026-09-02.
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Prices updated 2026-09-02. Data covers active dealer listings across the USA.