New Toyota Prius Price in the US
A new Toyota Prius in the US typically lists for $33,100–$38,841, with a median asking price of $36,610 across 2,100 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $28,485, a 2027 LE in Punta Gorda, FL — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $33,100 – $38,841
- Median
- $36,610
- Cheapest 5%
- under $30,572
- Cheapest listed now
- $28,485
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typical price per yearCheapest 10 listed right now
ranked by price-
$28,4852027 Toyota Prius LE0 mi · Punta Gorda, FL · Gettel Toyota of Charlotte CountyView listing →
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota Prius asks $33,100–$38,841. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new Toyota Prius cost?
A new Toyota Prius in the US typically lists for $33,100 to $38,841, with a median asking price of $36,610 across 2,100 active US dealer listings. Nine in ten are priced between $30,572 and $41,293 (as of 2026-10-17, source: UnderMarket Cars).
Is $37,000 a good price for a new Toyota Prius?
That sits at about the market median ($36,610) for a new Toyota Prius. Under $33,100 puts you in the cheapest quarter of active US listings and under $30,572 in the cheapest 5%; above $41,293 is the priciest 5% (as of 2026-10-17).
What is the cheapest new Toyota Prius for sale right now?
$28,485 — a 2027 Toyota Prius LE in Punta Gorda, FL, $8,125 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Toyota Prius page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.