New 2024 Toyota Prius Price in the US
A new 2024 Toyota Prius in the US typically lists for $32,962–$37,835, with a median asking price of $35,502 across 7 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $29,408, a 2024 XLE in Columbia, SC — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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$31,9002024 Toyota Prius XLE11 mi · Burlington, VT · ROI Motors · +4 more like it hereView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Toyota Prius asks $32,962–$37,835. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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3 pinnedFAQ
How much does a new 2024 Toyota Prius cost?
A new 2024 Toyota Prius in the US typically lists for $32,962 to $37,835, with a median asking price of $35,502 across 7 active US dealer listings. Nine in ten are priced between $30,156 and $39,695 (as of 2026-10-17, source: UnderMarket Cars).
Is $36,000 a good price for a new 2024 Toyota Prius?
That sits at about the market median ($35,502) for a new 2024 Toyota Prius. Under $32,962 puts you in the cheapest quarter of active US listings and under $30,156 in the cheapest 5%; above $39,695 is the priciest 5% (as of 2026-10-17).
What is the cheapest new 2024 Toyota Prius for sale right now?
$29,408 — a 2024 Toyota Prius XLE in Columbia, SC, $6,094 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2024 Toyota Prius page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
Why is a brand-new 2024 Toyota Prius still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.