New 2026 Toyota Prius Price in the US
A new 2026 Toyota Prius in the US typically lists for $31,925–$37,353, with a median asking price of $34,766 across 50 active US dealer listings (as of 2026-10-13). The cheapest one listed right now is $29,854, a 2026 Le in Draper, UT — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $31,925 – $37,353
- Median
- $34,766
- Cheapest 5%
- under $30,241
- Cheapest listed now
- $29,854
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typical price per yearCheapest 10 listed right now
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$30,7392026 Toyota Prius Le0 mi · Clarksville, IN · Jeff Wyler Toyota of ClarksvilleView listing → -
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota Prius asks $31,925–$37,353. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2026 Toyota Prius cost?
A new 2026 Toyota Prius in the US typically lists for $31,925 to $37,353, with a median asking price of $34,766 across 50 active US dealer listings. Nine in ten are priced between $30,241 and $40,487 (as of 2026-10-13, source: UnderMarket Cars).
Is $35,000 a good price for a new 2026 Toyota Prius?
That sits at about the market median ($34,766) for a new 2026 Toyota Prius. Under $31,925 puts you in the cheapest quarter of active US listings and under $30,241 in the cheapest 5%; above $40,487 is the priciest 5% (as of 2026-10-13).
What is the cheapest new 2026 Toyota Prius for sale right now?
$29,854 — a 2026 Toyota Prius Le in Draper, UT, $4,912 under the median (as of 2026-10-13).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2026 Toyota Prius page is regenerated from it when it is requested. The figures on this page are from 2026-10-13.
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Prices updated 2026-10-13. Data covers active dealer listings across the USA.