New 2026 Toyota Prius Price in the US
A new 2026 Toyota Prius in the US typically lists for $33,676–$37,850, with a median asking price of $35,644 across 132 active US dealer listings (as of 2026-09-03). The cheapest one listed right now is $29,652, a 2026 Le in Woburn, MA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $33,676 – $37,850
- Median
- $35,644
- Cheapest 5%
- under $30,187
- Cheapest listed now
- $29,652
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cheapest per yearCheapest 10 listed right now
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota Prius asks $33,676–$37,850. Cars this far under usually carry an older model year, a base trim or high mileage.
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9 pinnedFAQ
How much does a new 2026 Toyota Prius cost?
A new 2026 Toyota Prius in the US typically lists for $33,676 to $37,850, with a median asking price of $35,644 across 132 active US dealer listings. Nine in ten are priced between $30,187 and $40,967 (as of 2026-09-03, source: UnderMarket Cars).
Is $36,000 a good price for a new 2026 Toyota Prius?
That sits at about the market median ($35,644) for a new 2026 Toyota Prius. Under $33,676 puts you in the cheapest quarter of active US listings and under $30,187 in the cheapest 5%; above $40,967 is the priciest 5% (as of 2026-09-03).
What is the cheapest new 2026 Toyota Prius for sale right now?
$29,652 — a 2026 Toyota Prius Le in Woburn, MA, $5,992 under the median (as of 2026-09-03).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2026 Toyota Prius price page at least twice a day. The data date shown on this page is 2026-09-03.
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Prices updated 2026-09-03. Data covers active dealer listings across the USA.