New Toyota RAV4 Price in the US
A new Toyota RAV4 in the US typically lists for $39,592–$44,219, with a median asking price of $41,811 across 25,647 active US dealer listings (as of 2026-10-19). The cheapest one listed right now is $19,995, a 2024 XLE in Portland, OR — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $39,592 – $44,219
- Median
- $41,811
- Cheapest 5%
- under $35,269
- Cheapest listed now
- $19,995
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$28,6752024 Toyota RAV4 LE0 mi · Thomasville, GA · Thomasville Toyota · +7 more like it hereView listing → -
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$30,0252024 Toyota RAV4 LE0 mi · Columbia, SC · Midlands Toyota · +20 more like it hereView listing →
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$30,3982024 Toyota RAV4 LE0 mi · Columbia, SC · Midlands Toyota · +2 more like it hereView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota RAV4 asks $39,592–$44,219. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new Toyota RAV4 cost?
A new Toyota RAV4 in the US typically lists for $39,592 to $44,219, with a median asking price of $41,811 across 25,647 active US dealer listings. Nine in ten are priced between $35,269 and $48,200 (as of 2026-10-19, source: UnderMarket Cars).
Is $42,000 a good price for a new Toyota RAV4?
That sits at about the market median ($41,811) for a new Toyota RAV4. Under $39,592 puts you in the cheapest quarter of active US listings and under $35,269 in the cheapest 5%; above $48,200 is the priciest 5% (as of 2026-10-19).
What is the cheapest new Toyota RAV4 for sale right now?
$19,995 — a 2024 Toyota RAV4 XLE in Portland, OR, $21,816 under the median (as of 2026-10-19).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Toyota RAV4 page is regenerated from it when it is requested. The figures on this page are from 2026-10-19.
Explore more
Prices updated 2026-10-19. Data covers active dealer listings across the USA.