New Toyota RAV4 Price in the US
A new Toyota RAV4 in the US typically lists for $38,889–$43,629, with a median asking price of $41,194 across 11,209 active US dealer listings (as of 2026-09-03). The cheapest one listed right now is $25,693, a 2024 Others in Breinigsville, PA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $38,889 – $43,629
- Median
- $41,194
- Cheapest 5%
- under $35,028
- Cheapest listed now
- $25,693
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cheapest per yearCheapest 10 listed right now
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota RAV4 asks $38,889–$43,629. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new Toyota RAV4 cost?
A new Toyota RAV4 in the US typically lists for $38,889 to $43,629, with a median asking price of $41,194 across 11,209 active US dealer listings. Nine in ten are priced between $35,028 and $47,874 (as of 2026-09-03, source: UnderMarket Cars).
Is $41,000 a good price for a new Toyota RAV4?
That sits at about the market median ($41,194) for a new Toyota RAV4. Under $38,889 puts you in the cheapest quarter of active US listings and under $35,028 in the cheapest 5%; above $47,874 is the priciest 5% (as of 2026-09-03).
What is the cheapest new Toyota RAV4 for sale right now?
$25,693 — a 2024 Toyota RAV4 Others in Breinigsville, PA, $15,501 under the median (as of 2026-09-03).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Toyota RAV4 price page at least twice a day. The data date shown on this page is 2026-09-03.
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Prices updated 2026-09-03. Data covers active dealer listings across the USA.