New 2025 Toyota RAV4 Price in the US
A new 2025 Toyota RAV4 in the US typically lists for $36,049–$41,350, with a median asking price of $37,925 across 228 active US dealer listings (as of 2026-08-28). The cheapest one listed right now is $29,550, a 2025 Le in Thomasville, GA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $36,049 – $41,350
- Median
- $37,925
- Cheapest 5%
- under $31,962
- Cheapest listed now
- $29,550
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2025 Toyota RAV4 asks $36,049–$41,350. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new 2025 Toyota RAV4 cost?
A new 2025 Toyota RAV4 in the US typically lists for $36,049 to $41,350, with a median asking price of $37,925 across 228 active US dealer listings. Nine in ten are priced between $31,962 and $45,447 (as of 2026-08-28, source: UnderMarket Cars).
Is $38,000 a good price for a new 2025 Toyota RAV4?
That sits at about the market median ($37,925) for a new 2025 Toyota RAV4. Under $36,049 puts you in the cheapest quarter of active US listings and under $31,962 in the cheapest 5%; above $45,447 is the priciest 5% (as of 2026-08-28).
What is the cheapest new 2025 Toyota RAV4 for sale right now?
$29,550 — a 2025 Toyota RAV4 Le in Thomasville, GA, $8,375 under the median (as of 2026-08-28).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2025 Toyota RAV4 price page at least twice a day. The data date shown on this page is 2026-08-28.
Why is a brand-new 2025 Toyota RAV4 still for sale?
These are unsold leftover units from the 2025 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-08-28. Data covers active dealer listings across the USA.