New 2026 Toyota RAV4 Price in the US
A new 2026 Toyota RAV4 in the US typically lists for $39,534–$44,214, with a median asking price of $41,892 across 22,112 active US dealer listings (as of 2026-10-15). The cheapest one listed right now is $23,980, a 2026 XLE Premium in Denver, CO — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $39,534 – $44,214
- Median
- $41,892
- Cheapest 5%
- under $35,234
- Cheapest listed now
- $23,980
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
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$31,9002026 Toyota RAV4 XLE Premium0 mi · Simi Valley, CA · Simi Valley Toyota · +4 more like it hereView listing →
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$31,9002026 Toyota RAV4 XLE Premium0 mi · Jacksonville, FL · Butler Toyota JacksonvilleView listing → -
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$33,2282026 Toyota RAV4 LE0 mi · Dallas, TX · Norm Reeves Toyota Dallas · +2 more like it hereView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota RAV4 asks $39,534–$44,214. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2026 Toyota RAV4 cost?
A new 2026 Toyota RAV4 in the US typically lists for $39,534 to $44,214, with a median asking price of $41,892 across 22,112 active US dealer listings. Nine in ten are priced between $35,234 and $48,043 (as of 2026-10-15, source: UnderMarket Cars).
Is $42,000 a good price for a new 2026 Toyota RAV4?
That sits at about the market median ($41,892) for a new 2026 Toyota RAV4. Under $39,534 puts you in the cheapest quarter of active US listings and under $35,234 in the cheapest 5%; above $48,043 is the priciest 5% (as of 2026-10-15).
What is the cheapest new 2026 Toyota RAV4 for sale right now?
$23,980 — a 2026 Toyota RAV4 XLE Premium in Denver, CO, $17,912 under the median (as of 2026-10-15).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2026 Toyota RAV4 page is regenerated from it when it is requested. The figures on this page are from 2026-10-15.
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Prices updated 2026-10-15. Data covers active dealer listings across the USA.