New 2026 Toyota RAV4 Price in the US
A new 2026 Toyota RAV4 in the US typically lists for $39,093–$43,667, with a median asking price of $41,239 across 11,094 active US dealer listings (as of 2026-09-03). The cheapest one listed right now is $31,900, a 2026 Xle Premium in Deerfield Beach, FL — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $39,093 – $43,667
- Median
- $41,239
- Cheapest 5%
- under $35,234
- Cheapest listed now
- $31,900
Browse by model year
cheapest per yearCheapest 10 listed right now
ranked by price-
$31,9002026 Toyota RAV4 Xle Premium15 mi · Deerfield Beach, FL · Toyota of Deerfield BeachView listing → -
$31,9002026 Toyota RAV4 Xle Premium0 mi · Jacksonville, FL · Butler Toyota JacksonvilleView listing → -
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$31,9002026 Toyota RAV4 Xle Premium5 mi · Charleston, SC · Fred Anderson Toyota of CharlestonView listing → -
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$33,3002026 Toyota RAV4 Xle Premium0 mi · St. Louis, MO · Victory Toyota of St. LouisView listing →
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$33,3002026 Toyota RAV4 Xle Premium5 mi · Milpitas, CA · Envision Toyota of MilpitasView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota RAV4 asks $39,093–$43,667. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new 2026 Toyota RAV4 cost?
A new 2026 Toyota RAV4 in the US typically lists for $39,093 to $43,667, with a median asking price of $41,239 across 11,094 active US dealer listings. Nine in ten are priced between $35,234 and $47,969 (as of 2026-09-03, source: UnderMarket Cars).
Is $41,000 a good price for a new 2026 Toyota RAV4?
That sits at about the market median ($41,239) for a new 2026 Toyota RAV4. Under $39,093 puts you in the cheapest quarter of active US listings and under $35,234 in the cheapest 5%; above $47,969 is the priciest 5% (as of 2026-09-03).
What is the cheapest new 2026 Toyota RAV4 for sale right now?
$31,900 — a 2026 Toyota RAV4 Xle Premium in Deerfield Beach, FL, $9,339 under the median (as of 2026-09-03).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2026 Toyota RAV4 price page at least twice a day. The data date shown on this page is 2026-09-03.
Explore more
Prices updated 2026-09-03. Data covers active dealer listings across the USA.