New 2024 Toyota RAV4 Price in the US

How much does a new 2024 Toyota RAV4 cost?

A new 2024 Toyota RAV4 in the US typically lists for $32,821 to $38,545, with a median asking price of $35,870 across 15 active US dealer listings. Nine in ten are priced between $27,780 and $42,014 (as of 2026-09-03, source: UnderMarket Cars).

Is $36,000 a good price for a new 2024 Toyota RAV4?

That sits at about the market median ($35,870) for a new 2024 Toyota RAV4. Under $32,821 puts you in the cheapest quarter of active US listings and under $27,780 in the cheapest 5%; above $42,014 is the priciest 5% (as of 2026-09-03).

What is the cheapest new 2024 Toyota RAV4 for sale right now?

$25,693 — a 2024 Toyota RAV4 Others in Breinigsville, PA, $10,177 under the median (as of 2026-09-03).

Are these MSRP or real asking prices?

Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.

How often are prices updated?

UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2024 Toyota RAV4 price page at least twice a day. The data date shown on this page is 2026-09-03.

Why is a brand-new 2024 Toyota RAV4 still for sale?

These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.