New Toyota RAV4 Prime (phev) Price in the US
A new Toyota RAV4 Prime (phev) in the US typically lists for $45,662–$52,494, with a median asking price of $50,544 across 2,939 active US dealer listings (as of 2026-09-02). The cheapest one listed right now is $40,496, a 2024 Xse Premium in Woodside, NY — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $45,662 – $52,494
- Median
- $50,544
- Cheapest 5%
- under $44,129
- Cheapest listed now
- $40,496
Browse by model year
cheapest per yearCheapest 10 listed right now
ranked by price-
$40,4962024 Toyota RAV4 Prime (phev) Xse Premium3 mi · Woodside, NY · Queensboro ToyotaView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport10 mi · Edgewood, MD · Ourisman Toyota 40View listing → -
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$41,5002026 Toyota RAV4 Prime (phev) GR Sport10 mi · Edgewood, MD · Ourisman Toyota 40View listing →
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$41,5002026 Toyota RAV4 Prime (phev) GR Sport10 mi · Edgewood, MD · Ourisman Toyota 40View listing →
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$41,5002026 Toyota RAV4 Prime (phev) GR Sport0 mi · Athens, GA · Heyward Allen ToyotaView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport0 mi · Long Beach, CA · West Coast Toyota of Long BeachView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport0 mi · East Swanzey, NH · Toyota of KeeneView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota RAV4 Prime (phev) asks $45,662–$52,494. Cars this far under usually carry an older model year, a base trim or high mileage.
Deals on the map
10 pinnedFAQ
How much does a new Toyota RAV4 Prime (phev) cost?
A new Toyota RAV4 Prime (phev) in the US typically lists for $45,662 to $52,494, with a median asking price of $50,544 across 2,939 active US dealer listings. Nine in ten are priced between $44,129 and $54,335 (as of 2026-09-02, source: UnderMarket Cars).
Is $51,000 a good price for a new Toyota RAV4 Prime (phev)?
That sits at about the market median ($50,544) for a new Toyota RAV4 Prime (phev). Under $45,662 puts you in the cheapest quarter of active US listings and under $44,129 in the cheapest 5%; above $54,335 is the priciest 5% (as of 2026-09-02).
What is the cheapest new Toyota RAV4 Prime (phev) for sale right now?
$40,496 — a 2024 Toyota RAV4 Prime (phev) Xse Premium in Woodside, NY, $10,048 under the median (as of 2026-09-02).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Toyota RAV4 Prime (phev) price page at least twice a day. The data date shown on this page is 2026-09-02.
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Prices updated 2026-09-02. Data covers active dealer listings across the USA.