New Toyota RAV4 Prime (phev) Price in the US
A new Toyota RAV4 Prime (phev) in the US typically lists for $45,806–$52,553, with a median asking price of $50,967 across 4,999 active US dealer listings (as of 2026-10-16). The cheapest one listed right now is $40,496, a 2024 XSE Premium in Woodside, NY — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $45,806 – $52,553
- Median
- $50,967
- Cheapest 5%
- under $44,034
- Cheapest listed now
- $40,496
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$40,4962024 Toyota RAV4 Prime (phev) XSE Premium3 mi · Woodside, NY · Queensboro ToyotaView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport21 mi · Brooklyn Center, MN · Luther Brookdale ToyotaView listing →
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$41,5002026 Toyota RAV4 Prime (phev) GR Sport1 mi · Arlington, VA · Koons Arlington ToyotaView listing →
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$41,5002026 Toyota RAV4 Prime (phev) GR Sport0 mi · Airmont, NY · Interstate Toyota · +1 more like it hereView listing →
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$41,5002026 Toyota RAV4 Prime (phev) GR Sport2 mi · Roswell, GA · Nalley Toyota of RoswellView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport10 mi · Edgewood, MD · Ourisman Toyota 40View listing →
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$41,9992026 Toyota RAV4 Prime (phev) GR Sport8 mi · Durango, CO · Durango Motor CompanyView listing → -
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$42,1062026 Toyota RAV4 Prime (phev) GR Sport10 mi · Newnan, GA · AutoNation Toyota of NewnanView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota RAV4 Prime (phev) asks $45,806–$52,553. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new Toyota RAV4 Prime (phev) cost?
A new Toyota RAV4 Prime (phev) in the US typically lists for $45,806 to $52,553, with a median asking price of $50,967 across 4,999 active US dealer listings. Nine in ten are priced between $44,034 and $54,402 (as of 2026-10-16, source: UnderMarket Cars).
Is $51,000 a good price for a new Toyota RAV4 Prime (phev)?
That sits at about the market median ($50,967) for a new Toyota RAV4 Prime (phev). Under $45,806 puts you in the cheapest quarter of active US listings and under $44,034 in the cheapest 5%; above $54,402 is the priciest 5% (as of 2026-10-16).
What is the cheapest new Toyota RAV4 Prime (phev) for sale right now?
$40,496 — a 2024 Toyota RAV4 Prime (phev) XSE Premium in Woodside, NY, $10,471 under the median (as of 2026-10-16).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Toyota RAV4 Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-16.
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Prices updated 2026-10-16. Data covers active dealer listings across the USA.