New 2025 Toyota RAV4 Prime (phev) Price in the US
A new 2025 Toyota RAV4 Prime (phev) in the US typically lists for $48,288–$54,289, with a median asking price of $52,515 across 26 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $46,344, a 2025 SE in Dayton, NJ — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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typical price per yearCheapest 10 listed right now
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$47,3982025 Toyota RAV4 Prime (phev) SE0 mi · Middle Island, NY · Sunrise Toyota NorthView listing →
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$48,0092025 Toyota RAV4 Prime (phev) SE5 mi · Gladstone, OR · Toyota Scion of GladstoneView listing → -
$48,2142025 Toyota RAV4 Prime (phev) SE5 mi · Gladstone, OR · Toyota Scion of GladstoneView listing → -
$48,5082025 Toyota RAV4 Prime (phev) SE10 mi · Englewood, CO · Groove Toyota · +2 more like it hereView listing →
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$48,6852025 Toyota RAV4 Prime (phev) XSE0 mi · Fort Collins, CO · PedersenToyotaVolvo NewView listing → -
$48,6852025 Toyota RAV4 Prime (phev) XSE7 mi · Thomasville, GA · Thomasville ToyotaView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2025 Toyota RAV4 Prime (phev) asks $48,288–$54,289. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2025 Toyota RAV4 Prime (phev) cost?
A new 2025 Toyota RAV4 Prime (phev) in the US typically lists for $48,288 to $54,289, with a median asking price of $52,515 across 26 active US dealer listings. Nine in ten are priced between $46,657 and $54,694 (as of 2026-10-17, source: UnderMarket Cars).
Is $53,000 a good price for a new 2025 Toyota RAV4 Prime (phev)?
That sits at about the market median ($52,515) for a new 2025 Toyota RAV4 Prime (phev). Under $48,288 puts you in the cheapest quarter of active US listings and under $46,657 in the cheapest 5%; above $54,694 is the priciest 5% (as of 2026-10-17).
What is the cheapest new 2025 Toyota RAV4 Prime (phev) for sale right now?
$46,344 — a 2025 Toyota RAV4 Prime (phev) SE in Dayton, NJ, $6,171 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2025 Toyota RAV4 Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
Why is a brand-new 2025 Toyota RAV4 Prime (phev) still for sale?
These are unsold leftover units from the 2025 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.