New 2026 Toyota RAV4 Prime (phev) Price in the US
A new 2026 Toyota RAV4 Prime (phev) in the US typically lists for $45,836–$52,499, with a median asking price of $51,052 across 5,839 active US dealer listings (as of 2026-10-19). The cheapest one listed right now is $41,500, a 2026 GR Sport in Stockton, CA — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $45,836 – $52,499
- Median
- $51,052
- Cheapest 5%
- under $44,034
- Cheapest listed now
- $41,500
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$41,5002026 Toyota RAV4 Prime (phev) GR Sport5 mi · Stockton, CA · Toyota Town of StocktonView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport1 mi · Vienna, VA · Koons Tysons Toyota · +1 more like it hereView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport1 mi · Arlington, VA · Koons Arlington ToyotaView listing →
-
$41,5002026 Toyota RAV4 Prime (phev) GR Sport21 mi · Brooklyn Center, MN · Luther Brookdale ToyotaView listing →
-
$41,5002026 Toyota RAV4 Prime (phev) GR Sport2 mi · Roswell, GA · Nalley Toyota of RoswellView listing → -
$41,5002026 Toyota RAV4 Prime (phev) GR Sport10 mi · Edgewood, MD · Ourisman Toyota 40View listing →
-
$41,6572026 Toyota RAV4 Prime (phev) GR Sport8 mi · San Francisco, CA · San Francisco ToyotaView listing → -
-
$41,9992026 Toyota RAV4 Prime (phev) GR Sport8 mi · Durango, CO · Durango Motor Company · +1 more like it hereView listing → -
$42,0002026 Toyota RAV4 Prime (phev) GR Sport1 mi · Decatur, AL · Serra Toyota of DecaturView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota RAV4 Prime (phev) asks $45,836–$52,499. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
Deals on the map
10 pinnedFAQ
How much does a new 2026 Toyota RAV4 Prime (phev) cost?
A new 2026 Toyota RAV4 Prime (phev) in the US typically lists for $45,836 to $52,499, with a median asking price of $51,052 across 5,839 active US dealer listings. Nine in ten are priced between $44,034 and $54,357 (as of 2026-10-19, source: UnderMarket Cars).
Is $51,000 a good price for a new 2026 Toyota RAV4 Prime (phev)?
That sits at about the market median ($51,052) for a new 2026 Toyota RAV4 Prime (phev). Under $45,836 puts you in the cheapest quarter of active US listings and under $44,034 in the cheapest 5%; above $54,357 is the priciest 5% (as of 2026-10-19).
What is the cheapest new 2026 Toyota RAV4 Prime (phev) for sale right now?
$41,500 — a 2026 Toyota RAV4 Prime (phev) GR Sport in Stockton, CA, $9,552 under the median (as of 2026-10-19).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2026 Toyota RAV4 Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-19.
Explore more
Prices updated 2026-10-19. Data covers active dealer listings across the USA.