New 2024 Toyota RAV4 Prime (phev) Price in the US

How much does a new 2024 Toyota RAV4 Prime (phev) cost?

The median asking price of a new 2024 Toyota RAV4 Prime (phev) in the US is $40,496, across 1 active US dealer listing (as of 2026-10-09, source: UnderMarket Cars).

What is the cheapest new 2024 Toyota RAV4 Prime (phev) for sale right now?

$40,496 — a 2024 Toyota RAV4 Prime (phev) Xse Premium in Woodside, NY (as of 2026-10-09).

Are these MSRP or real asking prices?

Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.

How often are prices updated?

The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2024 Toyota RAV4 Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-09.

Why is a brand-new 2024 Toyota RAV4 Prime (phev) still for sale?

These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.