New Toyota Prius Prime (phev) Price in the US
A new Toyota Prius Prime (phev) in the US typically lists for $38,467–$44,629, with a median asking price of $41,369 across 1,591 active US dealer listings (as of 2026-10-16). The cheapest one listed right now is $29,350, a 2026 SE in KCMO, MO — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $38,467 – $44,629
- Median
- $41,369
- Cheapest 5%
- under $35,676
- Cheapest listed now
- $29,350
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
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$32,2052026 Toyota Prius Prime (phev) SE35 mi · Round Rock, TX · Round Rock Toyota · +1 more like it hereView listing →
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$33,0082027 Toyota Prius Prime (phev) XSE0 mi · Punta Gorda, FL · Gettel Toyota of Charlotte County · +1 more like it hereView listing →
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$33,0232026 Toyota Prius Prime (phev) SE17 mi · Jacksonville, FL · Arlington Toyota JacksonvilleView listing → -
$33,3752025 Toyota Prius Prime (phev) Plug-IN Hybrid4 mi · Thomasville, GA · Thomasville ToyotaView listing → -
$33,7752026 Toyota Prius Prime (phev) SE0 mi · Temple Hills, MD · DARCARS Kia Temple HillsView listing → -
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota Prius Prime (phev) asks $38,467–$44,629. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new Toyota Prius Prime (phev) cost?
A new Toyota Prius Prime (phev) in the US typically lists for $38,467 to $44,629, with a median asking price of $41,369 across 1,591 active US dealer listings. Nine in ten are priced between $35,676 and $45,810 (as of 2026-10-16, source: UnderMarket Cars).
Is $41,000 a good price for a new Toyota Prius Prime (phev)?
That sits at about the market median ($41,369) for a new Toyota Prius Prime (phev). Under $38,467 puts you in the cheapest quarter of active US listings and under $35,676 in the cheapest 5%; above $45,810 is the priciest 5% (as of 2026-10-16).
What is the cheapest new Toyota Prius Prime (phev) for sale right now?
$29,350 — a 2026 Toyota Prius Prime (phev) SE in KCMO, MO, $12,019 under the median (as of 2026-10-16).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new Toyota Prius Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-16.
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Prices updated 2026-10-16. Data covers active dealer listings across the USA.