New Toyota Prius Prime (phev) Price in the US
A new Toyota Prius Prime (phev) in the US typically lists for $38,512–$44,155, with a median asking price of $40,956 across 1,416 active US dealer listings (as of 2026-09-02). The cheapest one listed right now is $31,460, a 2025 Plug-in Hybrid in Tampa, FL — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $38,512 – $44,155
- Median
- $40,956
- Cheapest 5%
- under $35,629
- Cheapest listed now
- $31,460
Browse by model year
cheapest per yearCheapest 10 listed right now
ranked by price-
$31,4602025 Toyota Prius Prime (phev) Plug-in Hybrid2 mi · Tampa, FL · Courtesy Toyota of Brandon NewView listing → -
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$32,9992025 Toyota Prius Prime (phev) Plug-in Hybrid10 mi · Montrose, CO · Turner ToyotaView listing → -
$33,3752025 Toyota Prius Prime (phev) Plug-in Hybrid4 mi · Thomasville, GA · Thomasville ToyotaView listing → -
$33,7752026 Toyota Prius Prime (phev) Se0 mi · Stafford, VA · Sheehy Toyota of StaffordView listing → -
$33,7752026 Toyota Prius Prime (phev) Se5 mi · Greenfield, MA · Toyota & Ford of GreenfieldView listing → -
$33,9022026 Toyota Prius Prime (phev) Se0 mi · Aberdeen, WA · Five Star Motors Inc.View listing → -
$33,9442026 Toyota Prius Prime (phev) Se0 mi · Bluffton, SC · Stokes Toyota Hilton HeadView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new Toyota Prius Prime (phev) asks $38,512–$44,155. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new Toyota Prius Prime (phev) cost?
A new Toyota Prius Prime (phev) in the US typically lists for $38,512 to $44,155, with a median asking price of $40,956 across 1,416 active US dealer listings. Nine in ten are priced between $35,629 and $45,580 (as of 2026-09-02, source: UnderMarket Cars).
Is $41,000 a good price for a new Toyota Prius Prime (phev)?
That sits at about the market median ($40,956) for a new Toyota Prius Prime (phev). Under $38,512 puts you in the cheapest quarter of active US listings and under $35,629 in the cheapest 5%; above $45,580 is the priciest 5% (as of 2026-09-02).
What is the cheapest new Toyota Prius Prime (phev) for sale right now?
$31,460 — a 2025 Toyota Prius Prime (phev) Plug-in Hybrid in Tampa, FL, $9,496 under the median (as of 2026-09-02).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new Toyota Prius Prime (phev) price page at least twice a day. The data date shown on this page is 2026-09-02.
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Prices updated 2026-09-02. Data covers active dealer listings across the USA.