New 2024 Toyota Prius Prime (phev) Price in the US
A new 2024 Toyota Prius Prime (phev) in the US typically lists for $38,033–$39,097, with a median asking price of $38,565 across 2 active US dealer listings (as of 2026-08-28). The cheapest one listed right now is $37,501, a 2024 Prime in Marquette, MI — below 95% of the market, so expect an older model year, a base trim or high mileage.
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$37,5012024 Toyota Prius Prime (phev) Prime42 mi · Marquette, MI · Riverside ToyotaView listing → -
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Toyota Prius Prime (phev) asks $38,033–$39,097. Cars this far under usually carry an older model year, a base trim or high mileage.
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2 pinnedFAQ
How much does a new 2024 Toyota Prius Prime (phev) cost?
A new 2024 Toyota Prius Prime (phev) in the US typically lists for $38,033 to $39,097, with a median asking price of $38,565 across 2 active US dealer listings. Nine in ten are priced between $37,607 and $39,523 (as of 2026-08-28, source: UnderMarket Cars).
Is $39,000 a good price for a new 2024 Toyota Prius Prime (phev)?
That sits at about the market median ($38,565) for a new 2024 Toyota Prius Prime (phev). Under $38,033 puts you in the cheapest quarter of active US listings and under $37,607 in the cheapest 5%; above $39,523 is the priciest 5% (as of 2026-08-28).
What is the cheapest new 2024 Toyota Prius Prime (phev) for sale right now?
$37,501 — a 2024 Toyota Prius Prime (phev) Prime in Marquette, MI, $1,064 under the median (as of 2026-08-28).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2024 Toyota Prius Prime (phev) price page at least twice a day. The data date shown on this page is 2026-08-28.
Why is a brand-new 2024 Toyota Prius Prime (phev) still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-08-28. Data covers active dealer listings across the USA.