New 2024 Toyota Prius Prime (phev) Price in the US
A new 2024 Toyota Prius Prime (phev) in the US typically lists for $38,500–$39,253, with a median asking price of $38,876 across 2 active US dealer listings (as of 2026-10-12). The cheapest one listed right now is $38,123, a 2024 Xse in Canandaigua, NY — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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$38,1232024 Toyota Prius Prime (phev) Xse5 mi · Canandaigua, NY · West Herr Toyota of CanandaiguaView listing → -
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2024 Toyota Prius Prime (phev) asks $38,500–$39,253. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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2 pinnedFAQ
How much does a new 2024 Toyota Prius Prime (phev) cost?
A new 2024 Toyota Prius Prime (phev) in the US typically lists for $38,500 to $39,253, with a median asking price of $38,876 across 2 active US dealer listings. Nine in ten are priced between $38,198 and $39,554 (as of 2026-10-12, source: UnderMarket Cars).
Is $39,000 a good price for a new 2024 Toyota Prius Prime (phev)?
That sits at about the market median ($38,876) for a new 2024 Toyota Prius Prime (phev). Under $38,500 puts you in the cheapest quarter of active US listings and under $38,198 in the cheapest 5%; above $39,554 is the priciest 5% (as of 2026-10-12).
What is the cheapest new 2024 Toyota Prius Prime (phev) for sale right now?
$38,123 — a 2024 Toyota Prius Prime (phev) Xse in Canandaigua, NY, $753 under the median (as of 2026-10-12).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2024 Toyota Prius Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-12.
Why is a brand-new 2024 Toyota Prius Prime (phev) still for sale?
These are unsold leftover units from the 2024 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-10-12. Data covers active dealer listings across the USA.