New 2026 Toyota Prius Prime (phev) Price in the US
A new 2026 Toyota Prius Prime (phev) in the US typically lists for $39,511–$44,174, with a median asking price of $41,413 across 367 active US dealer listings (as of 2026-10-14). The cheapest one listed right now is $29,350, a 2026 Se in Kcmo, MO — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $39,511 – $44,174
- Median
- $41,413
- Cheapest 5%
- under $35,834
- Cheapest listed now
- $29,350
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
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$32,9232026 Toyota Prius Prime (phev) Se35 mi · Round Rock, TX · Round Rock HyundaiView listing →
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$33,5712026 Toyota Prius Prime (phev) Se0 mi · Waipahu, HI · Servco Chevrolet LeewardView listing →
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$34,5872026 Toyota Prius Prime (phev) Se3 mi · Annapolis, MD · Koons Annapolis ToyotaView listing → -
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$35,2532026 Toyota Prius Prime (phev) Se2 mi · Beaufort, SC · Stokes Toyota BeaufortView listing → -
$35,2892026 Toyota Prius Prime (phev) Se8 mi · Peoria, AZ · Larry H. Miller Toyota PeoriaView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota Prius Prime (phev) asks $39,511–$44,174. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2026 Toyota Prius Prime (phev) cost?
A new 2026 Toyota Prius Prime (phev) in the US typically lists for $39,511 to $44,174, with a median asking price of $41,413 across 367 active US dealer listings. Nine in ten are priced between $35,834 and $45,603 (as of 2026-10-14, source: UnderMarket Cars).
Is $41,000 a good price for a new 2026 Toyota Prius Prime (phev)?
That sits at about the market median ($41,413) for a new 2026 Toyota Prius Prime (phev). Under $39,511 puts you in the cheapest quarter of active US listings and under $35,834 in the cheapest 5%; above $45,603 is the priciest 5% (as of 2026-10-14).
What is the cheapest new 2026 Toyota Prius Prime (phev) for sale right now?
$29,350 — a 2026 Toyota Prius Prime (phev) Se in Kcmo, MO, $12,063 under the median (as of 2026-10-14).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2026 Toyota Prius Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-14.
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Prices updated 2026-10-14. Data covers active dealer listings across the USA.