New 2026 Toyota Prius Prime (phev) Price in the US
A new 2026 Toyota Prius Prime (phev) in the US typically lists for $38,910–$43,908, with a median asking price of $40,924 across 886 active US dealer listings (as of 2026-09-02). The cheapest one listed right now is $32,897, a 2026 Se in Valdosta, GA — below 95% of the market, so expect an older model year, a base trim or high mileage.
- Typical range
- $38,910 – $43,908
- Median
- $40,924
- Cheapest 5%
- under $35,668
- Cheapest listed now
- $32,897
Browse by model year
cheapest per yearCheapest 10 listed right now
ranked by price-
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$33,7752026 Toyota Prius Prime (phev) Se0 mi · Stafford, VA · Sheehy Toyota of StaffordView listing → -
$33,7752026 Toyota Prius Prime (phev) Se5 mi · Greenfield, MA · Toyota & Ford of GreenfieldView listing → -
$33,9022026 Toyota Prius Prime (phev) Se0 mi · Aberdeen, WA · Five Star Motors Inc.View listing → -
$33,9442026 Toyota Prius Prime (phev) Se0 mi · Bluffton, SC · Stokes Toyota Hilton HeadView listing → -
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$34,4772026 Toyota Prius Prime (phev) Se13 mi · San Bernardino, CA · Toyota of San BernardinoView listing → -
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These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2026 Toyota Prius Prime (phev) asks $38,910–$43,908. Cars this far under usually carry an older model year, a base trim or high mileage.
Deals on the map
10 pinnedFAQ
How much does a new 2026 Toyota Prius Prime (phev) cost?
A new 2026 Toyota Prius Prime (phev) in the US typically lists for $38,910 to $43,908, with a median asking price of $40,924 across 886 active US dealer listings. Nine in ten are priced between $35,668 and $45,498 (as of 2026-09-02, source: UnderMarket Cars).
Is $41,000 a good price for a new 2026 Toyota Prius Prime (phev)?
That sits at about the market median ($40,924) for a new 2026 Toyota Prius Prime (phev). Under $38,910 puts you in the cheapest quarter of active US listings and under $35,668 in the cheapest 5%; above $45,498 is the priciest 5% (as of 2026-09-02).
What is the cheapest new 2026 Toyota Prius Prime (phev) for sale right now?
$32,897 — a 2026 Toyota Prius Prime (phev) Se in Valdosta, GA, $8,027 under the median (as of 2026-09-02).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2026 Toyota Prius Prime (phev) price page at least twice a day. The data date shown on this page is 2026-09-02.
Explore more
Prices updated 2026-09-02. Data covers active dealer listings across the USA.