New 2027 Toyota Prius Prime (phev) Price in the US
A new 2027 Toyota Prius Prime (phev) in the US typically lists for $37,598–$44,821, with a median asking price of $41,369 across 1,177 active US dealer listings (as of 2026-10-17). The cheapest one listed right now is $33,008, a 2027 XSE in Punta Gorda, FL — below 95% of the market, so it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
- Typical range
- $37,598 – $44,821
- Median
- $41,369
- Cheapest 5%
- under $35,682
- Cheapest listed now
- $33,008
Browse by model year
typical price per yearCheapest 10 listed right now
ranked by price-
$33,0082027 Toyota Prius Prime (phev) XSE0 mi · Punta Gorda, FL · Gettel Toyota of Charlotte County · +1 more like it hereView listing →
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$34,7692027 Toyota Prius Prime (phev) XSE3 mi · Walnut Creek, CA · Toyota Walnut CreekView listing →
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$34,9222027 Toyota Prius Prime (phev) XSE0 mi · Hackensack, NJ · Toyota of HackensackView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2027 Toyota Prius Prime (phev) asks $37,598–$44,821. Cars this far under: it is likely a base trim, a demo or a dealer-specific discount — confirm the out-the-door price.
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10 pinnedFAQ
How much does a new 2027 Toyota Prius Prime (phev) cost?
A new 2027 Toyota Prius Prime (phev) in the US typically lists for $37,598 to $44,821, with a median asking price of $41,369 across 1,177 active US dealer listings. Nine in ten are priced between $35,682 and $45,838 (as of 2026-10-17, source: UnderMarket Cars).
Is $41,000 a good price for a new 2027 Toyota Prius Prime (phev)?
That sits at about the market median ($41,369) for a new 2027 Toyota Prius Prime (phev). Under $37,598 puts you in the cheapest quarter of active US listings and under $35,682 in the cheapest 5%; above $45,838 is the priciest 5% (as of 2026-10-17).
What is the cheapest new 2027 Toyota Prius Prime (phev) for sale right now?
$33,008 — a 2027 Toyota Prius Prime (phev) XSE in Punta Gorda, FL, $8,361 under the median (as of 2026-10-17).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
The listing data behind UnderMarket Cars is rebuilt from live US dealer inventory every few hours, and this new 2027 Toyota Prius Prime (phev) page is regenerated from it when it is requested. The figures on this page are from 2026-10-17.
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Prices updated 2026-10-17. Data covers active dealer listings across the USA.