Live US dealer listings Median-priced benchmark Updated 2026-08-28
Market price · New 2027 Toyota Prius Prime (phev) 306 listings tracked

New 2027 Toyota Prius Prime (phev) Price in the US

A new 2027 Toyota Prius Prime (phev) in the US typically lists for $37,021–$44,770, with a median asking price of $41,218 across 306 active US dealer listings (as of 2026-08-28). The cheapest one listed right now is $33,629, a 2027 Se in San Rafael, CA — below 95% of the market, so expect an older model year, a base trim or high mileage.

New 2027 Toyota Prius Prime (phev) · asking prices306 listings
$35k$46k
Typical range
$37,021 – $44,770
Median
$41,218
Cheapest 5%
under $35,794
Cheapest listed now
$33,629

Browse by model year

cheapest per year

Cheapest 10 listed right now

ranked by price
  1. $33,629
    2027 Toyota Prius Prime (phev) Se
    0 mi · San Rafael, CA · Toyota Marin
    View listing →
  2. $35,129
    2027 Toyota Prius Prime (phev) Se
    0 mi · Novato, CA · Novato Toyota
    View listing →
  3. $35,310
    2027 Toyota Prius Prime (phev) Se
    0 mi · Prince Frederick, MD · Bayside Toyota
    View listing →
  4. $35,310
    2027 Toyota Prius Prime (phev) Se
    0 mi · Laurel, MD · Sheehy Toyota of Laurel
    View listing →
  5. 2027 Toyota Prius Prime (phev)
    $35,368
    2027 Toyota Prius Prime (phev)
    0 mi · Enfield, CT · Gale Toyota
    View listing →
  6. $35,594
    2027 Toyota Prius Prime (phev) Se
    0 mi · Hemet, CA · Toyota of Hemet
    View listing →
  7. 2027 Toyota Prius Prime (phev)
    $35,618
    2027 Toyota Prius Prime (phev) Se
    0 mi · West Simsbury, CT · Hoffman Toyota
    View listing →
  8. 2027 Toyota Prius Prime (phev)
    $35,629
    2027 Toyota Prius Prime (phev) Se
    0 mi · Grimes, IA · Toyota of Des Moines
    View listing →
  9. $35,629
    2027 Toyota Prius Prime (phev) Se
    0 mi · Springfield, OR · Lithia Toyota of Springfield
    View listing →
  10. 2027 Toyota Prius Prime (phev)
    $35,629
    2027 Toyota Prius Prime (phev) Se
    8 mi · San Francisco, CA · San Francisco Toyota
    View listing →

These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2027 Toyota Prius Prime (phev) asks $37,021–$44,770. Cars this far under usually carry an older model year, a base trim or high mileage.

FAQ

How much does a new 2027 Toyota Prius Prime (phev) cost?

A new 2027 Toyota Prius Prime (phev) in the US typically lists for $37,021 to $44,770, with a median asking price of $41,218 across 306 active US dealer listings. Nine in ten are priced between $35,794 and $45,963 (as of 2026-08-28, source: UnderMarket Cars).

Is $41,000 a good price for a new 2027 Toyota Prius Prime (phev)?

That sits at about the market median ($41,218) for a new 2027 Toyota Prius Prime (phev). Under $37,021 puts you in the cheapest quarter of active US listings and under $35,794 in the cheapest 5%; above $45,963 is the priciest 5% (as of 2026-08-28).

What is the cheapest new 2027 Toyota Prius Prime (phev) for sale right now?

$33,629 — a 2027 Toyota Prius Prime (phev) Se in San Rafael, CA, $7,589 under the median (as of 2026-08-28).

Are these MSRP or real asking prices?

Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.

How often are prices updated?

UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2027 Toyota Prius Prime (phev) price page at least twice a day. The data date shown on this page is 2026-08-28.

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Prices updated 2026-08-28. Data covers active dealer listings across the USA.