New 2025 Toyota Prius Prime (phev) Price in the US
A new 2025 Toyota Prius Prime (phev) in the US typically lists for $39,633–$43,827, with a median asking price of $42,687 across 38 active US dealer listings (as of 2026-09-03). The cheapest one listed right now is $31,460, a 2025 Plug-in Hybrid in Tampa, FL — below 95% of the market, so expect an older model year, a base trim or high mileage.
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$31,4602025 Toyota Prius Prime (phev) Plug-in Hybrid2 mi · Tampa, FL · Courtesy Toyota of Brandon NewView listing → -
$32,9992025 Toyota Prius Prime (phev) Plug-in Hybrid10 mi · Montrose, CO · Turner ToyotaView listing → -
$33,3752025 Toyota Prius Prime (phev) Plug-in Hybrid4 mi · Thomasville, GA · Thomasville ToyotaView listing → -
$34,0002025 Toyota Prius Prime (phev) Plug-in Hybrid16 mi · Bristol, CT · Toyota of BristolView listing → -
$34,3522025 Toyota Prius Prime (phev) Plug-in Hybrid23 mi · Tampa, FL · Courtesy Toyota of Brandon NewView listing → -
$34,8952025 Toyota Prius Prime (phev) Plug-in Hybrid2 mi · Lakewood, NY · LUV ToyotaView listing → -
$35,5322025 Toyota Prius Prime (phev) Plug-in Hybrid94 mi · Jacksonville, FL · Arlington Toyota JacksonvilleView listing → -
$38,5442025 Toyota Prius Prime (phev) Plug-in Hybrid0 mi · Daly City, CA · City ToyotaView listing → -
$38,9092025 Toyota Prius Prime (phev) Plug-in Hybrid2 mi · Lakewood, NY · LUV ToyotaView listing → -
$39,6162025 Toyota Prius Prime (phev) Plug-in Hybrid1 mi · Cedar Park, TX · Toyota of Cedar ParkView listing →
These are the bottom of the market, not the going rate — every one is priced below 95% of active listings. A typical new 2025 Toyota Prius Prime (phev) asks $39,633–$43,827. Cars this far under usually carry an older model year, a base trim or high mileage.
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10 pinnedFAQ
How much does a new 2025 Toyota Prius Prime (phev) cost?
A new 2025 Toyota Prius Prime (phev) in the US typically lists for $39,633 to $43,827, with a median asking price of $42,687 across 38 active US dealer listings. Nine in ten are priced between $33,319 and $45,484 (as of 2026-09-03, source: UnderMarket Cars).
Is $43,000 a good price for a new 2025 Toyota Prius Prime (phev)?
That sits at about the market median ($42,687) for a new 2025 Toyota Prius Prime (phev). Under $39,633 puts you in the cheapest quarter of active US listings and under $33,319 in the cheapest 5%; above $45,484 is the priciest 5% (as of 2026-09-03).
What is the cheapest new 2025 Toyota Prius Prime (phev) for sale right now?
$31,460 — a 2025 Toyota Prius Prime (phev) Plug-in Hybrid in Tampa, FL, $11,227 under the median (as of 2026-09-03).
Are these MSRP or real asking prices?
Real asking prices from active US dealer listings, deduplicated by VIN — not manufacturer MSRP. They already reflect dealer discounts, and they exclude tax, title, registration and dealer fees.
How often are prices updated?
UnderMarket Cars refreshes US dealer listings continuously and re-generates this new 2025 Toyota Prius Prime (phev) price page at least twice a day. The data date shown on this page is 2026-09-03.
Why is a brand-new 2025 Toyota Prius Prime (phev) still for sale?
These are unsold leftover units from the 2025 model year — never titled, delivery mileage only, still covered by the full factory warranty. Dealers discount them to clear the lot, which is why leftover model years are often the biggest under-median deals.
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Prices updated 2026-09-03. Data covers active dealer listings across the USA.